Resources
Practical write-ups from the campaigns I run every week: Google Ads, the Google Ad Grant, Meta, landing pages, and the follow-up systems that turn clicks into revenue. Search the library below.
15 resources
A practical guide to improving local search visibility in Minneapolis, St. Paul, and the Twin Cities, with clear priorities for your profile, website, reviews, and measurement.
Apply for the $10,000 per month grant, stay compliant, and turn free search ads into real donations.
Google Ad Grants usually requires conversion-based Smart Bidding. Here is when Maximize Clicks may appear, why it is limited, and how to move to compliant bidding.
Applying for Google Ad Grants starts with Google for Nonprofits verification, followed by a separate Ad Grants activation request. This guide explains the requirements, application steps, and common mistakes to avoid.
The "load quickly and have clear navigation" rejection is a generic checklist. Here's how to find the real blocker (mobile speed, off-domain donate buttons, hidden nonprofit proof, redirects or commercial content) and fix it before you resubmit.
Understand the Google Ad Grant's 5% monthly CTR requirement, how to calculate it, and how to monitor AI Max without losing sight of meaningful nonprofit results.
A practical playbook for pairing the $10,000 per month Google Ad Grant with paid search: keyword intent, donation landing pages, conversion tracking, and how search compares with social.
Pricing, tracking, and troubleshooting so your ad spend turns into qualified leads.
A practical landing-page checklist for Minneapolis service businesses, covering the offer, local credibility, calls and forms, mobile usability, and lead quality.
How to track Google Ads calls, forms, qualified leads, and closed business so campaigns optimize toward outcomes that actually matter.
Real 2026 CPC benchmarks, agency management fee ranges, and a practical budget framework for Minneapolis businesses planning Google Ads.
Getting Google Ads clicks but no leads or conversions? Separate missing inquiries from tracking problems, then follow a practical checklist for forms, targeting, search terms, landing pages, and lead quality.
A practical guide to Google Ads for Minneapolis businesses, including costs, lead tracking, troubleshooting, landing pages, local SEO, channel strategy, and Google Ad Grants.
Guides I am writing next, straight from live client accounts.
How to structure search campaigns, negative keyword lists, and follow-up so every lead gets a fast response and nothing leaks out of the pipeline.
Want this one sooner? Ask me for it.
Compliance-safe ad copy, creative angles, and account structure for mortgage, lending, and insurance advertisers in a restricted category.
Want this one sooner? Ask me for it.
The message match, proof, and form design choices that separate a landing page that collects clicks from one that books calls.
Want this one sooner? Ask me for it.
What to send between the first inquiry and the signed deal when buying decisions take months, not minutes.
Want this one sooner? Ask me for it.
Bring me your account or your idea and I will tell you where the money is leaking in about 30 minutes.