Services
Paid Advertising and Lead Generation
Whether you’re launching ads or trying to improve an underperforming account, I help you build a clearer path from click to qualified lead. I manage the campaigns and connect the landing pages, tracking, and follow-up needed to understand what’s working.
Based in Minnesota, I work with businesses in Minneapolis, St. Paul, throughout the Twin Cities, and nationwide.
The core system
The 4-Step Revenue System
This is the process behind every client engagement. Each step exists because skipping it costs you money. The scope depends on what your business needs. We’ll agree on campaign management, landing-page work, and follow-up setup before starting.
- 1
Step 1
Discovery and Platform Strategy
I learn your business first. Your customers, your margins, your sales process, your capacity. Then I pick the platform, because a med spa and a DST investment firm should not be advertising in the same place. Google for high-intent search. Meta for demand creation and retail. LinkedIn for B2B and high-net-worth. TikTok for reach and younger demos. I recommend where your money works hardest, not where I feel like working.
- 2
Step 2
High-Converting Landing Page
I build focused landing pages that match the ad’s promise, with a clear offer, relevant proof, and a straightforward way to inquire or book.
- 3
Step 3
Email and SMS Nurture
The average lead needs multiple touches before buying. I build the automated sequences before traffic starts, so the first lead that comes in gets followed up instantly, stays warm for weeks, and reaches your sales process ready to talk.
- 4
Step 4
Campaign Build and Launch
With the page and the follow-up ready, I build the full campaign: structure, targeting, copy, creative direction, tracking, and launch. Then daily attention. I optimize based on what's producing revenue, not what makes a report look good.
Platforms
Four Platforms, One Standard: Profitability
Google Ads
Reach people searching for the services you offer. I manage Google Ads campaigns with attention to search intent, location targeting, conversion tracking, and what happens after the click. The goal is to generate qualified opportunities and understand which campaigns produce them.
Explore Google Ads managementMeta Ads (Facebook & Instagram)
Create demand and drive retail traffic. Sale events, lead forms, local awareness, and retargeting that brings back the people who almost bought.
LinkedIn Ads
I use LinkedIn to reach professional audiences by job title, company size, and industry. It can fit B2B and professional-service campaigns when the audience, offer, and potential customer value support the cost.
TikTok Ads
Reach and cost-efficient attention, especially for retail and consumer offers. Right for some businesses, wrong for others. I'll tell you which you are.
See it in practice
A Real Example From Financial Services
See how I rebuilt a 1031 exchange lead-generation program across Google Ads, ad messaging, lead capture, CRM follow-up, nurture, and appointment booking.
See the 1031 Exchange lead generation case studySupport
Everything Around the Ads
SEO
Paid ads can bring traffic soon after launch. I use SEO to build organic visibility over time through technical site improvements, local search presence, and useful content.
Web Design
Your website is the credibility check every lead runs before they call. I build sites that pass it and convert.
Organic Social Consulting
Strategy and direction for your organic presence, so what you post supports the same message your ads are running.
High-Level Project Management
Video production, custom development, brand work, whatever the project needs. I hire the specialists, manage the work, and own the outcome. One point of contact: me.
Industries
Where I Do My Best Work
Lead Generation
Financial services, real estate, mortgage, and professional services. Years of experience with compliance requirements, long sales cycles, and high-trust selling.
Retail
Sale events, evergreen campaigns, and foot-traffic strategies for brick and mortar and e-commerce.
Non-Profits
I help eligible 501(c)(3) nonprofits apply for and manage Google Ad Grants, which can provide up to $10,000 per month in Google Search advertising.
Full details on Google Ad Grant managementWant to see how this works in practice? Explore real client work across financial services, retail, and real estate in my Case Studies
FAQ
Frequently Asked Questions
Typically, no. Most ongoing services don’t require a long-term commitment. Some projects or arrangements may have a defined term based on the scope of work. We’ll agree on the terms before we start.
Enough varies by platform and industry that I'd rather give you a real number on a call than a fake range here. On our first conversation I'll tell you the minimum I think you need to compete, and whether ads even make sense for you yet.
I do. When a project needs a specialist, I hire and manage them directly, and I remain your single point of contact.
Same day, usually within hours. Direct line, no ticket system.
Leads, cost per lead, and revenue. I'll show you the platform metrics too, but we judge the work by what hits your pipeline.
Tell Me About Your Business. I'll Tell You Where the Money Is.
Tell me about your business, your goals, and what you’ve tried. We’ll discuss where advertising fits and whether working together makes sense.